TatvXR
Intelligence Brief + Proposal
Prepared June 2026 · Confidential
For the founders of Saint G

Tatv XR × Saint G Your products,
held in the
customer's hand.

Attention
Harsh Khanna & Ayushman Khanna
Directors, Saint G Leather Studio Pvt. Ltd.
Verified Entity Profile
CINU19112DL2012PTC232791
Incorporated13 March 2012
Capital₹1.87 Cr paid-up
Section I — Brand Intelligence

What we know about Saint G

Before walking in with a proposal, we did our homework. What follows is our independent research on the business — not drawn from your own marketing material, but from public records, your live website, and your digital footprint. We wanted you to know we take Saint G seriously.

Legal Entity
Registered Name
Saint G Leather Studio Private Limited
CIN
U19112DL2012PTC232791
Incorporated
13 March 2012
Paid-up Capital
₹1,87,00,000
Registered Office
RZ-A/4, Dwarka Puri, Vijay Enclave, Dabri, New Delhi 110045
Positioning
Luxury leather footwear & accessories. Designed in Milan, handcrafted. "Fashionably luxurious and cosmopolitan in spirit." Self-described India's Premier Shoes Brand.
Sub-brands under Saint G
Viviblu — sandals Whitesta — sneakers EL Naturalista Spain
Three distinct sub-brand identities operating under the same parent company

Product catalogue

269+ new arrivals currently listed on saintg.in, with additional outlet and heritage inventory. Price range: ₹7,500 – ₹14,500 on new arrivals, extending to ₹18,900 across the full catalogue. Sizes 35–41 (women's), standard men's range.

Category SKU Count Volume AR Fit
Heels (all types) 79
Ideal — rigid structure, heel proportion
Flat Sandals 65
Ideal — sole detail & texture
Block Heels 60
Ideal — stable geometry
Chelsea & Ankle Boots 32+
Ideal — leather grain & profile
Loafers & Brogues 28+
Ideal — detailing close-up
Leather Jackets
Strong — material weight & drape
Handbags
Strong — scale proportion
2012 Year incorporated — 14 years building the brand
269+ Active new-arrival SKUs on saintg.in today
4 Confirmed retail stores across India
6+ International retail stockists (Nordstrom, Wolf & Badger, HSN, QVC…)
Store Network

4 confirmed retail points across North India

We mapped your physical network. Three of the four locations are within premium luxury retail environments — indicating a deliberate positioning strategy, not opportunistic expansion.

New Delhi
FLAGSHIP
1A, The Gallery on MG, MG Road, Sultanpur, New Delhi 110030
Opened April 2025 · mg@saintg.in
Flagship
Noida
The Collective, Ground Floor, DLF Mall of India, Sector 18, Noida 201301
Mall
Gurugram
1st Avenue, 1st Floor, M3M IFC, Golf Course Ext Road, Sector 66, Gurugram 122002
Premium
Ludhiana
The Collective, Ground & First Floor, Grand Walk Mall, Ferozepur Road 141012
Mall
Digital Posture

Strong commerce foundation, no immersive layer yet

Your digital presence is well-built for 2022. What it lacks is the one thing that 2026 premium buyers have come to expect: the ability to interact with the product in space, not just look at it flat.

Commerce
Shopify (saintg.in)
Strong catalogue infrastructure. Active sale mechanism. Free shipping & secure checkout. Well-maintained product pages. No 3D or AR layer currently.
Advertising
Google Search — Brand Campaign
Active paid search campaign (SGIN_4697_isembard series). Google-shopping enabled. Meta/Instagram advertising likely given the brand's visual identity.
Social
@saintgworld
Instagram primary channel. Listed with New York, NY — signalling global positioning intent. Fashion-forward editorial content consistent with the brand voice.
International
Nordstrom, Wolf & Badger, Lord & Taylor, VeriShop, HSN, QVC
Six confirmed international wholesale/retail partners. US market penetration established. saintg.us exists as a separate domain — signalling structured international expansion.
Gap
No AR or 3D product experience
Neither on saintg.in nor through any stockist. Every competitor selling premium leather footwear online faces the same problem — Saint G can be first to solve it in this tier.
Opportunity
Luxury e-commerce converts at 0.88%
The global benchmark for premium/luxury online retail. For every 100 visitors to a Saint G product page today, 99 leave without buying. AR product viewing has documented 94%+ conversion uplifts in this category.
Section II — The Opportunity

"Leather is the most tactile material in fashion. The problem is that the majority of your customers can only experience it through a screen."

Saint G's entire value proposition — the grain of the hide, the weight of a sole, the hand-waxed finish — is communicated in person by the product itself. Online, you're relying on flat photography to substitute for a physical experience that costs ₹8,000 to ₹18,000. That is an inherently difficult ask.

Tatv XR closes that gap. Not through virtual try-on gimmicks, but through two genuinely useful experiences that respect the intelligence of a Saint G customer.

0.88% Luxury e-commerce average conversion. Less than 1 in 100 visitors buy.
22% Online footwear return rate. "Looked different from what I expected."
+94% Conversion uplift documented for AR product views vs. standard photography.
Section III — Feature One
Feature 01 — XR Product Viewer

View in AR — on any phone, no app.

A single line of code added to each product page on saintg.in. A button appears: View in AR. On iPhone, the shoe opens natively in iOS Quick Look — Apple's built-in AR viewer on every iPhone since 2018. On Android, Google Scene Viewer does the same. The customer places the product on their floor, their desk, next to their other shoes. They orbit it. They zoom into the leather grain. They see the heel height in real scale against their own body.

No app download. No account. No extra step. One tap.

For Saint G
One script tag per product page. Tatv creates all 3D models from your existing product photography. Nothing changes in your Shopify setup except a single line added.
For the customer
Tap one button. See the shoe in their space, at actual scale. Examine the leather texture, sole profile, and heel height. No app, no friction, no wait.
iOS
iOS Quick Look (native ARKit). Works on every iPhone 12 and above. USDZ format. The phone's own operating system handles the AR — Saint G inherits Apple's quality.
Android
Google Scene Viewer. Works on all modern Android phones. GLB format. Same result, different platform. Covers over 95% of smartphones in India.
Analytics
Every AR session logged — which SKU, which region, session duration. Saint G sees exactly which products drive AR engagement and how that correlates to purchase.
The integration
<script src="api.tatv.world/xr/embed.js"
data-key="your-key"
data-sku="SG-CHELSEA-BLK-40"></script>
Section III — Feature Two
Feature 02 — The Mirror

See Saint G on your own body.

A customer uploads a single full-body photo. Tatv's pipeline processes it to create a 3D avatar — matching their height, frame, and proportions. They can then try any Saint G product directly on that avatar. A leather jacket, draped on their actual shoulder width. A stiletto heel, shown in proportion to their actual leg. A tote bag, hanging at their actual hip.

This is not an abstract rendering. It is the customer seeing themselves wearing Saint G — before they buy. Entirely separate from the standard AR viewer: an opt-in, deeper experience for the customer who wants to be certain.

SCAN
Upload photo
AR · ON
Try the jacket

How it works

  • 01Customer uploads one full-body photo — standing against a plain wall, the kind anyone can take in 15 seconds.
  • 02Tatv's avatar engine processes the photo to generate a 3D avatar with their body proportions, height, and frame.
  • 03They select a Saint G product — a leather jacket, a pair of boots, a bag. It appears on their avatar in accurate scale.
  • 04They orbit their avatar, see the jacket's drape from behind, check if the heel height suits their frame, see how the bag sits at their hip.
  • 05They add to cart from the same screen, having made a genuinely informed decision.
Why Saint G, specifically
A ₹15,000 leather jacket purchase depends entirely on whether it fits the buyer's frame. A 4-inch stiletto depends on whether it looks proportionate on their leg. These are body-relative judgements that flat photography cannot answer. The Mirror does.
Products it transforms most
Leather jackets (fit & drape), thigh-high and ankle boots (leg proportion), handbags (scale relative to frame), heels (height perception on real body). Your highest AOV categories, all with the highest purchase hesitation.
Privacy
The uploaded photo is processed on-device where possible. No facial recognition. The avatar is mathematical body geometry — no identifying information is stored or transmitted beyond the session.
Positioning for Saint G
No luxury footwear brand in India currently offers this. The Mirror gives Saint G a customer experience that cannot be matched by any Indian competitor, and matches what international houses like Gucci and Balenciaga are beginning to offer globally.
Section IV — The Pilot

How we start

We are not asking Saint G to commit to a platform rebuild. We are asking for 30 days and 10 SKUs. We prove the numbers move — then we scale together.

Recommended · Phase 1

30-Day Pilot

  • 10 hero SKUs chosen by Saint G's team
  • Tatv creates all 3D models from existing product photography
  • Both features deployed — AR Viewer + The Mirror
  • Live on saintg.in within 10 business days of assets received
  • Full analytics: AR sessions, engagement, conversion correlation
  • Complimentary. Zero cost to Saint G during the pilot period.
Phase 2 · On Proof

Full Rollout

  • Full catalogue integration — all active SKUs get AR capability
  • The Mirror available on all product pages
  • 3D models produced in structured weekly batches
  • Monthly platform fee agreed on pilot results — performance-linked
  • Saint G's team gets direct access to the partner dashboard and SKU management portal
  • Option to white-label both features under the Saint G brand identity
Week 1
Agreement signed — SKUs & assets confirmed

Saint G names 10 pilot products. High-res photography shared with Tatv.

Week 2
3D models delivered for review

GLB + USDZ models for all 10 SKUs. Saint G approves. One revision round included.

Week 3
Live on saintg.in

One script tag per product page — 15 minutes of work for your dev team. AR Viewer and The Mirror both active.

Week 6
Pilot review

Analytics reviewed together — AR sessions, conversion rates, return reduction. Go/no-go on full catalogue. Data stays with Saint G regardless of the outcome.

Section V — About Tatv XR

Who we are

Tatv XR is the commercial AR and immersive technology vertical of Tattva Energy Fintech LLP — a Delhi-based technology company (LLPIN AAQ-8419, GSTIN 07AAPFT6421R1ZC). Our platform — the Tatv infrastructure — powers AR and immersive experiences across retail, architecture, fashion, and education.

Our production API is live at api.tatv.world. Partners can register, receive an API key, and access the analytics dashboard immediately. The same infrastructure that serves Saint G will serve any scale of catalogue — we are built for this from the ground up.

Legal Entity
Tattva Energy Fintech LLP
LLPIN AAQ-8419 · GSTIN 07AAPFT6421R1ZC
B-108, Sarvodaya Enclave, New Delhi 110017
Platform & API
api.tatv.world — live production endpoint
Partner portal: tatvxr.tatv.world/portal
Domain-locked API keys, CDN-delivered AR assets
Device Coverage
iOS 12+ (Quick Look · ARKit)
Android 8+ (Scene Viewer · ARCore)
Desktop 3D viewer + Meta Quest 3 VR
Covers >95% of India's smartphones
Commerce Compatibility
Shopify, WooCommerce, Magento, custom HTML
Any platform that accepts a script tag
No plugin, no rebuild, no platform migration
Next Step

One meeting.
Thirty days.
The numbers will speak.

We confirm the 10 pilot SKUs, sign a one-page trial agreement, and Tatv XR will be live on saintg.in within a fortnight. If the conversion numbers do not move, Saint G has lost nothing. If they do — you will have built an experience no luxury footwear brand in India currently offers their customer.

Contact — Tatv
Partner Portal
Prepared for
Harsh Khanna & Ayushman Khanna
Saint G Leather Studio Pvt. Ltd.
Validity
June 2026
Pilot offer valid 60 days